What is The Icon Way?
The Icon Way is how Icon Roofing runs every job, built on four tenets: competitive pricing, quality materials, a satisfaction guarantee, and warranties on both craftsmanship and materials. Founder Zac Payne created it after 8 years in the roofing industry showed him that customers deserved more honesty and less pressure from roofers.
Zac saw firsthand how the customer experience could be better: more honest, more transparent and focused on long-term value instead of the biggest possible sale. The Icon Way is his answer. It applies whether you need a single cracked tile replaced or a full reroof.
How does a Roof Advisor deliver The Icon Way?
Every Icon Roofing project starts with a Roof Advisor whose job is to work in your interest, not ours. They listen to your goals, concerns and expectations first. Then they inspect the roof and take dozens of photos, or hundreds on a large roof, so you can see its condition with your own eyes.
We do not upsell, and we do not push work your roof does not need. The photos do the talking. You see the cracked tiles, the lifted shingles or the worn foam coating, and you decide what happens next. See what a residential roof inspection covers.
What if your roof only needs a small repair?
If your roof only needs a small repair, that is what we recommend. A few replaced tiles, a resealed vent or debris cleared from the valleys is a good outcome for you and for us. You should never feel pushed into a full replacement when a smaller fix will protect your home.
Here is how we look at the most common situations:
- Your roof needs a few tiles replaced or debris blown off? Great. Small fixes like cracked tile and underlayment repair are part of our everyday work.
- You have a leak and only want one section repaired? Great. We will repair that section and show you the rest of the roof so you know where it stands.
- Your roof is at the end of its life? Also great. We will show you why and walk you through your roof replacement options.
- A storm caused damage and you want to know if insurance will cover it? Absolutely. Read how we help with roof damage insurance claims.
Who does The Icon Way protect?
The Icon Way protects homeowners, HOAs and building owners from bad roofers and pushy salespeople. Icon Roofing was built around doing the right thing the right way. That applies equally to a single-family home in Mesa, a townhome community in Gilbert and an apartment complex in Phoenix.
Boards and property managers get the same photo-backed inspections and plain-language estimates that homeowners do. Learn about our roofing work for homeowners associations.
How do the four tenets show up on your project?
Each tenet shows up at a specific point in your project. Competitive pricing shapes your estimate. Quality materials go on the roof. The satisfaction guarantee covers how we finish the job. Warranties on craftsmanship and materials protect you after the crew leaves, including the GAF Golden Pledge limited warranty when the system qualifies.
Arizona roofs work hard. Extreme heat and UV wear down shingles and foam coatings, and on tile roofs the underlayment usually gives out long before the tiles do. Good materials and real warranties matter more here than in milder climates. Read about our GAF Master Elite certification and what it adds to your coverage.
How do you start a project the Icon Way?
Call Icon Roofing at (480) 427-7600 or request a free roof estimate online. A Roof Advisor will listen to what you need, inspect the roof and show you photos of what they find. Our office is open Monday to Friday, 8:00am to 4:00pm, and closed on Saturday and Sunday.
If the estimate is larger than you planned for, you can check roof financing options with Wisetack without giving up the repair or replacement your roof needs.